Marketing Specialist

General Statement/Purpose of Job: Create, distribute, and manage all marketing efforts in the form of print, web, e-mail, and other formats. Manage all trade show activities in an effort to promote the company and assist in the process of bringing new products to market.

Essential Duties and Responsibilities:
o Marketing Material - Create and manage the distribution of product catalogs, sales flyers, and brochures.
o Manage literature and sample inventory to ensure levels are stocked at all times.
o Product Presentations - Create product presentations with NSM to be used by sales team and for webinars to help train agent network on new product features and benefits.
o Web Development / Online Marketing - Develop new product web pages while maintaining/updating existing page content. Create and manage web-marketing campaigns for Google AdWords and social media sites such as Facebook and Linked-In.
o New Product Development - Work with management, sales, and engineering to help bring new products to market by creating literature, packaging, sales collateral, and POP displays.
o Trade Show Management - Manage all aspects of attendance, graphics, set up, and administration of company trade show events. Knowledge,

Skills, and Abilities:
o Excellent written and verbal communication skills.
o Strong proficiency with the following computer applications: Advanced Mac Experience, Adobe CS6 (InDesign, Photoshop, Illustrator, and Dreamweaver), Microsoft Office (Excel, PowerPoint, Outlook and Word), Vertical Response or similar web based e-mail distribution tool, Go-to-Webinar or similar online presentation tool, PPC and Google AdWords marketing experience.

Minimum Education and Experience Requirements:
o Bachelor's degree in graphic design or equivalent education/training
o Two years' experience preferred
o Experience in the electrical or lighting industry a plus

Travel: Occasional for tradeshow events

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