Marketing Assistant (FT, 18/HR)

Main Responsibilities:
Manage and coordinate all marketing, advertising and promotional activities
Conduct market research to determine market requirements for existing and future products & services
Analysis of customer research, current market conditions and competitor information
Develop and implement marketing plans and projects for new and existing products
Expand and develop marketing platforms
Collaborate with the sales function
Edit, plan and manage our editorial calendar around specific topics that are geared toward multiple sections of our sales funnel
Understand and implement SEO for website and blog publishing
Edit, plan, create and publish blog posts in Wordpress
Create eBooks, white paper's and other media to encourage
Create landing pages for topic calls to action or specific topics (i.e. sales apges)
Coordinate and refine strategy for our weekly newsletter through our email marketing software
Develop our social media presence on LinkedIn (plus LI groups), Twitter, YouTube & Instagram
Use good social media good practices and guerrilla marketing to engage industry leaders and new leads
Liaise with media and advertising magazines, conferences and industry writers
Generate new leads & monitor conversions
Manage and oversee the marketing budget and report ROI
Update and add sales assets that help the sales team sell in the field.
Work with virtual assistants who specialize in video editing, design, and web development
Ensure our brand is consistent among all platforms

Experience & competencies:

Good writing skills that engage the reader
Social media ninja
Well versed in Wordpress
Knows and understands current small business marketing strategies

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